This activity helps designers understand existing solutions, emerging trends, and best practices within the relevant domain. By exploring what else is out there, designers gain valuable insights into successes and failures, allowing them to build upon proven concepts and avoid potential pitfalls.
The activity of user research serves to understand the needs, behaviours, and preferences of the target audience. This stage ensures that the resulting design addresses real user challenges, enhances usability, and aligns with the intended audience's expectations, ultimately leading to more successful and user-friendly products or experiences.
This activity walks you through the process of conducting an interview and capturing notes.
Your questions are just prompts to help the participant reveal situations, attitudes, and behaviours. Offer enough information to set the scope for the conversation, but not so much that you influence the responses.
Adapted from Just Enough Research (PDF)
The activity to organise research findings is essential in the design process as it enables meaningful insights to be derived from any data collected. This systematic arrangement aids in identifying patterns and key themes, making it easier to communicate findings and maintain a user-centric focus during the entire design journey. Organised findings also serve as a valuable reference throughout the process, ensuring that service planners stay connected to user needs.
